PR Log (Press Release) –
Jan 20, 2010 – The campaign, developed by the airline’s UK creative agency Albion, breaks this week in online media across four cities in Germany, France and the Netherlands.
While the overarching theme has evolved out of the successful UK ‘Is It Just A Kiwi Thing’ brand strategy, the new European campaign is tagged around Air New Zealand ‘Know-How’ translated and adapted specifically for each market. Like the UK campaign, Air New Zealand cabin crew are featured in three different creative executions. The aim is to get passengers thinking about the experience of flying with Air New Zealand by positioning the airline as the expert in long haul flight and getting people to New Zealand in complete comfort.
Laura Southwell, Air New Zealand’s marketing manager for Europe says that it’s the first time the airline has created a pan-European campaign. “Although we don’t have direct flights into European cities other than London, these European markets are very important for the airline. The campaign is 100% online and includes display banners in travel website and online portals and we will also be developing a Facebook campaign to support it over the coming months.”
Jason Goodman, CEO Albion, said: “It is exciting creating a bespoke localised campaign that is not only different for each country but also for each city. Air New Zealand’s campaigns in the UK have been a huge success and we aim to repeat that across Europe.”
Walker Media have done the media buy.
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