The new service is primarily targeted at Chinese tourists, a growing market even in the current economic downturn. Hawai‘i has always been a “dream” destination for Asians, and the new Memorandum of Understanding between the United States and China for leisure travel has spurred demand for the service. Chinese tourists have the distinction of spending more per person per day on international travel than visitors from most other countries, which is good news for Hawai‘i’s tourism industry.
“We are excited to be able to finally bridge Hawai‘i to China and to link the two capital cities of Beijing and Honolulu,” said Joel Chusid, general manager for North America for Hainan Airlines, who noted that the company’s headquarters are located in Hainan Island, considered the ‘Hawai‘i of China.’ “We also expect that some of our travelers will use Hawai‘i as an alternative gateway for travel between China and the United States mainland, which can provide convenience and reduced travel time. Visits to Hawai‘i’s neighbor islands are also anticipated.”
“We are pleased that Hainan Airlines has filed to become the first airline to offer nonstop direct service between Hawai‘i and China,” said Governor Linda Lingle, who met with Chusid and other Hainan Airlines officials earlier this year. “Hainan Airlines’ new service to Hawai‘i builds on our efforts to increase visitors from emerging markets and also strengthens our ongoing relationship with the China National Tourism Administration to increase two-way travel between Hawai‘i and China.”
Seats will also be available for travelers desiring to fly nonstop from Honolulu to China at competitive fares. Hainan operates an extensive network from its hub in Beijing to points throughout China.
Since the opening of its first international route in 2001, Hainan Airlines has steadily expanded its route network, opening new markets between China and abroad for the first time. Following the opening of several new routes to Europe and Russia, Hainan Airlines most recently added Beijing-Moscow and Beijing-Dubai-Luanda (Angola) a few weeks ago.
Last December, Hainan Airlines was named “Best Airline – China” by Global Traveler Magazine in their GT Awards. Earlier the carrier also gained the recognition of Skytrax, a leading global aviation research institution, which bestowed the honor of the “Best Airline in China” in the Skytrax World Airline Awards.
China Elite Focus welcomes this initiative and congratulates Joel Chusid and Hainan Airlines for offering a new choice of exciting holidays for Chinese outbound tourists.
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The leading marketing agency for tourism & travel Industry targeting the affluent Chinese Outbound tourists. China Elite Focus builds high impact marketing campaigns on the Chinese web for luxury hotels worldwide, Incoming Tour Operators, Tourism Boards.
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